The Canon Powershot SX30 IS

The product buying public’s ongoing love affair with portable high-tech gadgets is irrefutable. On-the-go people who talk/text on cell phones, listen to music (and watch videos) on MP3 players, search the web/or network on laptops or I-pads, and shoot pictures and/or video clips with digital cameras - while they work, walk, run, shop, drive, relax, and watch TV are nearly ubiquitous. The PowerShot SX30 IS, which replaces the very popular SX20 IS as the top dog in Canon's super-zoom P&S digicam marketing niche is aimed squarely at this very broad demographic. The SX30 IS seeks to be to be the ultimate bridge camera – an all-in-one photographic tool that can do almost anything, nearly anytime, virtually anyplace, for just about anyone.